With a very competetive food delivery market such as in Bangkok, businesses have really to try hard to be noticed. I've helped out a small company with big aspirations by setting up a store managment panel based on Sprint e-commerce platform, and wrapping it's customer facing part in a beautiful, bold design.
One of the key elements was adjusting default Spree checkout UX by adding a custom price calculator, which was necessary to help users explain the pricing model, as it was different from those of most competitors.
As I've learned from the store owner, the project turned out very successful, having great conversion rates and being praised by many customers for clear checkout process and eye-catching design.
Website - Landing page
Website - Icon design
Website - A/B testing
Website - Lead generation